Marketing Analyst in UA

At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.

• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.

• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.

• Enjoying the Journey: We believe in having fun while working toward our goals.

What are you working on?

• The name of the project(s): Business Empire, Spades, Solitaire, Words, Blocks, Number Match, Domino
• At what stage of the project(s)? Depending on the game, soft launch or global launch
• Genres: Puzzle, Card and/or Board, Casual, Word Games
• Platforms: iOS, Android

Team size and structure?

Future UA will report to VP of Growth Marketing of Gaming. Gaming BU consists of roughly 38 people: UA, ASO, Product, Monetization, DA, DS, AM.

For which tasks (responsibilities)?

• Analyze the performance of paid UA campaigns across multiple channels

• Identify inefficiencies, trends, and growth opportunities in acquisition, retention, and monetization

• Collaborate with UA, Creative, Product, and Monetization teams to drive campaign improvements

• Design and evaluate tests for creatives, offers, targeting, and other performance levers

• Translate analytical findings into clear, actionable business recommendations

• Partner with the Data Science team to improve how we interpret and apply modeled metrics

• Mentor marketers and cross-functional partners in marketing analytics and data literacy

What kind of professional are we looking for?

• 3+ years of hands-on experience in marketing analytics within mobile gaming

• Strong understanding of UA mechanics and campaign performance measurement

• Advanced SQL skills; able to work efficiently with large datasets (ClickHouse experience is a plus)

• Confident with Python (especially Pandas, NumPy)

• Proficient in creating data visualizations and dashboards (Matplotlib, Seaborn)

• Experience designing, running, and interpreting A/B tests

• Familiarity with BI tools (e.g., Tableau, Metabase, Power BI)

• Bonus: experience with attribution platforms (Appsflyer, Adjust), AdTech tools, or campaign automation systems

What is important for us in a person?

• Excellent communication skills — able to tell compelling stories with data

• Proactive, curious, and comfortable working in cross-functional environments

• Passion for mobile gaming and performance marketing.

Why do we enjoy working here?

• Clear Management;

• Ability to influence the product;

• Opportunities for Career, personal, and professional Growth.

What are the conditions and bonuses?

• 10 Paid Sick days per year;

• Paid vacation

• Work equipment;

• Lunch compensation;

• Working from our awesome Barcelona office